BSR (Best Sellers Rank on Amazon) is an indicator of how well a product is selling.
Est. Sales is the estimated amount of sales of the product in one month. We calculate this value based on category and product rank.
Est. Revenue is the estimated monthly revenue (price * est. sales).
RPR - estimated monthly Revenue Per number of Reviews.
LQS (Listing Quality Score) - overall listing quality, which takes into account richness of description, bullet, number of photos.
AMZ - Amazon.
MCH - merchant.
FBA (Fulfillment by Amazon) - paid Amazon service which picks, packs, ships, and provide customer service for products.
ROI – Return on Investment – percentage profit compared with a purchase price.
Rating – the average score for reviews from 1 to 5. The higher the better.
The margin represents the percentage of total sales revenue that a company keeps as gross profit after deducting the costs directly related to producing the goods or services sold (cost of the product, Amazon fees and etc). As in the AMZScout PRO Extension, we don't know the cost of the product, we deduct only fees. At least 20-30% is a good margin.
The EBC column shows a green checkmark when the product has Enhanced Brand Content or A+ listing.
EBC is open to sellers who have been approved as brand owners through Amazon’s Brand Registry process.